2010 Toyota Prius
There are two different schools of thought regarding the Toyota Prius hybrid. Some see it as the future of transportation -- a roomy family car that uses about half the fuel of a typical mid-size sedan. Other see it as the anti-car, a joyless, soulless form of transportation completely lacking in the character which car fanatics love so much. Personally, I can see both side of the argument -- and apparently so can Toyota, because they've attempted to imbue the all-new Prius with something the old car lacked: Personality. Has it worked? Find out in my 2010.