In an apparent nod to the belief that Alfa Romeos have a soul, the mosaic was created by using thousands of photos from past and present owners, historic stills from film, TV and landmark motorsport successes.
Damien Dally, Brand Communications Manager, Alfa Romeo said:
"This piece of artwork communicates the brand in its centenary year extremely well. Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about. Not only does the final outcome look fantastic, it also a great piece of memorabilia to mark this special year."
Alfa Romeo said that every person who contributed a photo will receive a Limited Edition print of the mosaic artwork as a token of appreciation.
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Alfa Romeo, as you may know, is not exactly pulling its weight; it is estimated that Fiat loses over $400 Million a year because of the upscale brand, which Marchionne says will have to move 300,000 units annually to earn money. For the record, Alfa is on pace for ~105,000 units this year, and Marchionne wants to hit 500,000 units by 2014 with the help of new models and the US market (possibly in 2012).
If and when Alfa does show up, America should get some cars that will aim to compete with BMW. That means on top of the entry-level Giulietta (no MiTo for us), we should get the mid-size Giulia luxury car to take on the 3-Series, a larger 169 based on Chrysler's RWD platform, and possibly a small soft-roader to compete with the X1 and X3. As for other possibilities down the line, look no further than the Alfa Romeo lineup: the Brera's successor, a new Spider, and a larger SUV are all possibilities in a perfect world.
Before any of this happens, though, Fiat, its multi-tasking head honcho, and its shareholders will soon have to make a very important decision: invest upwards of $2 Billion to pull Alfa Romeo back from the brink or ditch it and regroup.
By Phil Alex
Source: Bloomberg
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The car would measure 4.8 meters long, similar to BMW's current 6-Series. From the looks of it, this could also provide Alfa with a regular-production flagship coupe in place of its beautiful and very limited halo car, the 8C Competizione.
While Alfa has been reinventing itself lately with attractive small cars targeting younger buyers, a slick full-size coupe could very well be in the pipeline, especially since Alfa is rumored to be using Chrysler's large RWD platform for its long-delayed 169 sedan.
Since Alfa Romeo hopes to one day make a return to the US market as a BMW competitor, a car like this is something that can't be ruled out. Vent and rave in the comments below.
By Phil Alex
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Now Marco is back with a more practical Sport Wagon variant of the Vittorio Jano which -in theory- is 50 mm longer and 10 mm taller than its saloon sibling.
The Sport Wagon features a face lifted front bumper with LED running lights a la the HSV E2 series and a rear end profile possibly inspired by the Peugeot 308 SW wagon.
You can see more pictures and video of the Vittorio Jano Sport Wagon below.
By Tristan Hankins
Source: Marco Procaccini
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